William Conley has operated stores selling luxury items everywhere from Beverly Hills and Madison Avenue in New York, to Newbury Street in Boston.

As he walked around his newest shop at 12 Gooding Ave. in Bristol, nestled next to The Dollar Tree in what used to be La Vida Dance & Fitness, he was excited at the potential for Luxury Goods, Etc., his newest venture, that sells a wide variety of consumer goods, from new luxury clothing to antique furniture, vintage records and local art.

“There’s nothing else like this around here,” he said after pointing out a new Canada Goose winter jacket displayed in one of the front windows. Retail price for the coat, he said, was $2,100. He’s selling it for $700. Just a few feet down from that coat was a pair of second-hand shoes going for $12.

“We want to make everyone happy, no matter their budget,” Conley said.

The space inside is massive and eclectic in its offerings. Around the perimeter of the shop is shelves and bookcases lined with every type of novel, self-help guide, historical biography and piece of famed fiction imaginable. Artwork adorns the eastern wall, overseeing racks of clothing, separated by price point. Throughout the store are items of prominence — a $12,000 retail ($900 at the shop) luxury mink coat here, a new pair of Burberry boots there. Tiffany jewelry showcased in a display case sparkles under show lighting while Frank Sinatra croons from the audio system.

The ambiance of the place vibrates with the familiar feeling of a homey, traditional antique/thrift shop mixed with a palpable sense of awe at the sheer amount of stuff that is available to peruse. It seems as though there are definitely treasures to be uncovered, if you look enough.

Although the shop is open for business now, Conley said that a grand opening would be happening soon, within a week or so, and that more additions to the shop would be coming in steadily. He envisions that the giant collection of vinyl records would be a big draw for the local crowd.

The store is open seven days a week from 12-6 p.m.