Doesn't she need a reason for appeal? That would be impossible without knowing the reason for denial unless it was an appeal for procedural reasons.
As it appears from the video, there is no prescribed procedure. The guy who asked for a license for the bakery on Market Street seemed to engage in some complimentary banter and got almost immediate unanimous approval.
It certainly appears that knowing the players and sucking up doesn't hurt other applicants. While this is probably to be expected in a small town, the approach does nothing to encourage business development in a town that could really use it and is struggling to pay its bills.
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