EA's New Year’s Sale has begun


With record numbers of mobile devices activated over the holidays, EA Mobile is responding with a New Year’s sale that delivers the best in mobile apps to help people accomplish at least one resolution this year: “Have more fun.”


EA Mobile is making its best iOS games available for as low as 99 cents through January 9, with special offers on fan favorites from Dead Space to SCRABBLE, as well as new titles such as Theme Park and The Sims FreePlay. Over the weekend, football fans can gear up for playoffs with a special sale on Madden 12 for Android.


The EA New Year’s sale, hosted on the EA Daily Deals site (http://www.eamobile.com/dailydeals) hits as consumers search for new content for their new devices. According to analyst reports, consumers activated a record-breaking 6.8 million mobile devices on December 25, up more than 140 percent compared to the same day last year (Source: Flurry Analytics). 


“We work to deliver the best in mobile entertainment, and there’s no better time to do that than the holiday season,” said Bernard Kim, Senior Vice President and Head of Worldwide Sales and Marketing. “In addition to more than 165 apps  EA has available in the App Store, we’re putting our best content on sale to introduce more people to the world’s best games and make sure they have plenty of ways to stay entertained in 2012.”


The EA Daily Deals site has already attracted more than 4.5 million unique visitors since its launch on December 2. In addition to the website, consumers can call **EADEALS (**3233257) from their mobile phone to receive an SMS message that links to the EA Daily Deals site, making it even easier to take advantage of the sale. (Standard SMS and data charges may apply.) 


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