“EA Daily Deals” Program is a huge hit this holiday season

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EA Mobile’s popular “EA Daily Deals” program is in full force, adding several popular iOS and Android titles to the list of offers this week. Gamers can expect to see deals for many fan-favorite titles from EA Mobile’s library, including Need for Speed Hot Pursuit, NBA Jam and Real Racing on the iTunes App Store and Peggle, Plants vs Zombies and Madden 12 on the Android Market this week.

This second annual holiday sale features price drops on almost the entire slate of titles available on the iTunes App Store and Android Market. Since launching on December 2, the Daily Deals website has surpassed 4.5 million visits.

In addition to the website, EA will begin using the Zoove Platform to provide another access point to Daily Deals. Consumers can call **EADEALS (**3233257) to be sent an SMS with a hyperlink for http://www.eamobile.com/dailydeals on their mobile device, making it even easier to take advantage of the sale.

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