Every year July 31 is circled on our calendar because what happens on that day — the non-waiver trade deadline — is a big indicator of whether the Red Sox can hope to contend in the playoffs. (I should also mention that it’s our wedding anniversary so perhaps it is circled for two reasons.) This year is a big one (15) and I am expecting a bit of a fire sale at Fenway since the team seems to have taken up residence in the basement of the American League East. For many teams, the trade deadline symbolizes the end of the season for many teams — even with two full months to play — because trades made on that day might hamper their performance in the current year but allow them to rebuild the roster for the following seasons. While it’s a sad day for Red Sox fans who won’t see October baseball, it probably is a great day for traded players that might end up on a contending team.
The day after the election — the day when the cold, hard reality of losing sets in for more than half the people who run for office — provides no soft landing for losing candidates. One minute they are hopeful, the next minute they are crushed. Many losing campaigns know well in advance that they have no shot (and yet some candidates continue to run year after year) but for candidates and staff that have poured blood, sweat and tears into a race, the loss can be overwhelming. Everyone handles that disappointment differently — some candidates and their staffs disappear entirely from the public arena and some seem to take to social media to fight their battles there. Some folks do the smart thing and switch teams gracefully and professionally.
During the 1990 Democratic primary for governor, I worked for Bruce Sundlun. During much of the race, we were probably viewed as the misfits. Most of the insiders supported either Providence Mayor Joe Paolino or Warwick Mayor Frank Flaherty and the “good money” was not on Sundlun, who was a three-time loser at that point. We were a bit rag-tag on the outside, but inside that headquarters, an amazing amount of work was being done, day and night. The gloves came off early and Sundlun poured a tremendous amount of money into paid advertising to get out his core messages. “I am a businessman, not a politician” seemed to echo in every television. Primary night was a phenomenal win for the Sundlun team but when the smoke cleared we welcomed Paolino and Flaherty staffers and supporters into the tent. I won’t lie — my favorite “Paolino People” still get teased today — but Sundlun made it clear that a new team would form.
As primary day approaches and the war of rhetoric heats up on the airwaves, it’s great to remind staffers and supporters that the trade deadline in politics comes on September 10. Even if the results are disappointing, remember that you may end up with the opportunity to work for another team that can contend for the big prize. It’s a lot more satisfying and professionally enriching to be part of a win in November than to be whining on Facebook about what could have been.
Cara Cromwell is a public affairs consultant with more than twenty years experience managing issues campaigns for corporations, non-profits, associations, coalitions and candidates on both sides of the aisle. Visit her blog, Straight Up The Middle, at straightupthemiddle.blogspot.com and follow her on Twitter @cmcromwell.