East Bay Newspapers and The Chatter Group have formed a partnership that brings a leader in digital and social media marketing under the newspaper company’s umbrella. Kirsten DiChiappari, founder of The Chatter Group consulting business, is now managing director of One Bradford, the graphic design, new media and special services division of East Bay Newspapers.
“I am looking forward to bringing comprehensive marketing strategy and services to the businesses in this region, whether they are current advertisers with EBN or not,” Ms. DiChiappari said. “I know businesses have to focus on doing business, and marketing gets overlooked. We want to help clients articulate their strengths in the best, most effective ways possible.”
As One Bradford manager, Ms. DiChiappari is leading a team of graphic designers, web designers and marketing consultants offering services to the hundreds of small businesses in the East Bay Newspapers coverage area. Since founding The Chatter Group seven years ago, Ms. DiChiappari has been a leader in the fields of online and social media marketing. She has advised clients in many industries, ranging from the Rhode Island Economic Development Corp., to small family businesses, to candidates seeking office.
“I can say without hesitation that Kirsten is an expert in the fields of social media and online marketing, and we’re thrilled to partner with her,” said East Bay Newspapers General Manager Scott Pickering. “This partnership is good news for our company, for One Bradford, and for our clients.”
A member of the Good Neighbors Soup Kitchen board of directors, the Bristol Warren Education Foundation board of directors, and a former member of the East Bay Chamber of Commerce board of directors, Ms. DiChiappari lives in Bristol with her husband and two children. She can be reached at [email protected]